The Importance Of Video Marketing

So, What's The Importance Of Video Marketing?

It’s no secret that the use of video in content marketing is on the rise, especially in such a digital era that we live in today. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while marketing is frequently an afterthought, its value demands a front-runner position in your business or content marketing plan.

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Here are 10 reasons why organisations should include video in content marketing plans…

1 – Improved SEO

First off utilising video in content marketing efforts will no doubt improve your SEO. In fact, according to ComScore, adding a video to your website can increase the chance of a front-page Google result by 53 times.


Of course, that’s when you do it right. Do you fancy learning more about optimising your videos for search? We can help with that!


2 – Stronger Consumer Attention

Video has been proven to demand more attention than any medium. And while we’re in the midst of what some might call content overload for consumers, capturing attention is key for conversion rates.

3 – Higher Engagement

We’ve heard over and over that visual content is the key to great online engagement. Video is no exception. So, when you’re considering what types of posts to schedule on social networks in the coming weeks, think of video. As audiences are about 10 times more likely to engage, embed, share and comment on video content than on blogs or related social posts.


4 – More Video-Favoured Technology

With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favouriting video marketers.

Consider Facebook’s addition of the auto-play for example. It’s hard to argue that a status update or link to an article demands as much as a video in your newsfeed. So why not utilise from this and get video in your content plan?


5 – Greater Optimisation Opportunities

How much of your latest blog post did readers consume? Did they re-read parts of it? Or, come back to it later and read it again? Did they share with friends? The truth is, it’s pretty hard to answer these questions based on text-based content.

Video, on the other hand, has this feedback loop built in. Measure click-through rate, drop-off points or the number of times watched. You can even drill down to an individual level.

It all boils down to this: the feedback loop for videos means you know what’s working and what’s not. Then it’s time to focus on more of the stuff that is actually working!


6 – Higher Retention Rates

65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. So, if you have a message to get across (and why wouldn’t you if you’re creating content?), then a video might be the best way to go about it.


7 – Better Email Click-Throughs

You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? Enter…Video! The use of video in emails has been shown to double click-through rates. More Effective emails? Yes Please!


8 – Competitive Advantage

Online marketing with video content gives you (or your business) a competitive advantage over competitors. A competitive advantage is one of the hardest things to keep up, a video can differentiate you from your competition, giving you a competitive edge, and leading to an increase in market share.


9 – Stronger Emotional Connections

Video is the most powerful to evoke emotions online. It’s King because offers a slew of attributes above and beyond traditional content like tone of voice, facial expressions, and music, to name a few. So, imagine if you manage to hit on all these points, connecting the viewer to you or your business, of course, they will be more engaged, and engagement is one of the most important attributes of online content.


While you may not have felt the immediate need to run out and buy a product from an emotion–field video, they will likely be a play later in a more subtle and subconsciously way. When you do your monthly shop, you’ll walk around and will subconsciously notice products have been advertised by video, making you feel that the product is necessary and beneficial to you. This emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.


10 – Increased Conversions

The number one reason for using video in your content marketing plan? Video converts more customers. Simple right? Recent research shows that 71% of marketers say that video conversion rates outperform other marketing content.

The Bottom Line

Video is a revenue converting KING and is a MUST do in every brand or business in today’s content-driven world. 

We focus on producing video content that truly connects to your audience with an achievable end goal. This is how we ensure your video investment with us is always a revenue driver for you once its deployed online. We even help you with the best ways to deploy or market your video, as we usually know the best practices to get the best bang for your buck. 

Book a meeting with us below to check out the best avenues for you!

The Importance Of Video Marketing For Any Business By KW Creative Agency - Kent Wynne

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