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Affordable Email Marketing Solutions
So, why use email marketing?
Well, there could be many reasons and without boring you into all of them. Let’s talk below about the pro’s of having your own email marketing solution in place
“Build your own data, or someone else will capture your audience for you”
Data nowadays is like gold and it’s almost more valuable than Gold because of its significance to power decisions. Decisions that can build revenue or brand awareness. Or, whatever your chosen end goal is. Do NOT overrule the power behind it.
I work with you to make sure you follow what is truly in your heart, capturing data for your customers model that works for you, and most importantly, your customers. I don’t just help you with how you market on emails, but where it’s essential to capture that data, what for and what outcome it may have. Email marketing isn’t rocket science if you use a logical methodology behind it.
The best thing about email data is you can segment it, and target your data so specifically it helps generate real business leads – from a following already interested (or invested somewhat) – into your business.
What better way is there to have a list of people who truly care about what you do and want to know what’s going on than having an email list? It keeps customers informed and doesn’t need to be marketing-based. Just sending a message out saying happy Halloween, or Merry Christmas shows you care.
Unless you have a 100K email database email marketing is such an inexpensive solution to have at the helm of your marketing strategy. Why not use it? I help you find the best solutions for all your email needs and the most effective ways (or software) to ultilise one of the oldest and most proven tactics to empower your business.
Gone are the days of having spammy marketing messages being sent out every day to sell, sell sell! Don’t be some big corporate faceless identity. Show you care, be personal and retain business and/or following through carefully segmenting data into what people really care about, showing it’s not about sales, but messaging. A powerful celebrity (Paul Michael Glaser – Starsky and Hutch) once said, that storytelling and messaging is more powerful than anything.
Already know your business or requirements and want to jump right in? Get in touch today.
My email marketing solutions are for entrepreneurs or businesses who want to retain (or gain) business from sending out fresh new beautifully designed mailers each month.
Tasks like naming the business and creating a logo are obvious, but what about the less-heralded, equally important steps? Whether it’s determining your business email structure or crafting a detailed email marketing strategy, the workload can quickly pile up.
Rather than spinning your wheels and guessing at where to start, I help and create fresh new email ideas for you, transforming your business from a lightbulb above your head to a real entity.
You want to make sure you connect with your customers each week or month, and email marketing does just that. Everyone needs an email address, why not use this data to produce a format of marketing?
To run a successful business, you must adapt to changing situations.
Conducting in-depth email marketing in your field and the demographics of your potential clientele is an important part of crafting an marketing business plan. This can all be done through a simple email marketing solution.
Emailing offers, services and directly connecting to people who are signed up to know more about you, or, your business is literally a no brainer!
Before you start selling your product or service, you need to build up your brand and get a following of people who are ready to jump when you open your doors for business. This is why building data is crucial to business success!
So! You have a cool product or service you wish to bring to market but are a small local business.
To run a successful business, you must work with passionate people who know their stuff about email marketing.
This often comes with at a price, I know! However, not being a big corporate agency I ask you what your email marketing budget is, then tell you what I can do for you within that budget.
None of the jargon! I make email marketing solutions you can afford.
It means a lot to me watching you grow your audience through the solutions I provide. It means a lot to me watching you grow your audience through the solutions I provide. All so, working with people who simply just want to build their empire to wake up every day happy about what they do.
I’ve helped a lot of local businesses maximise their investments, better their email marketing, their advertising to capture data, helping them digitalise strategies for email campaigns.
Even helping them get started from the ground up with an email marketing solution that best suits them and their needs.
I just want to help you achieve better results and allow you to have a great email marketing solution in place to work with your business.
Having numerous years in working with global companies on their email marketing, I help you setup the best possible email solution you’ll need to work with your customers.
I build or create all the content you’ll need in your business. So, your email marketing keeps your customers happy, and the revenue coming in.
I only build and charge you for what you actually need, or help you on a monthly basis create ideas for emails to your customers.
I help build you a full end-to-end email solution that works to your business, your budget and with your audience in mind.
If you need help launching an email project, I can help you from start to end to achieve some fantastic results. My email strategies will give you high click-through rates to convert services or products, into real revenue.
10 most frequently asked questions about email marketing
Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.
Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?”
Customers instantly connect to emails, which are personalized and when the call to action is relevant. Also, if you create an urgency they do read and respond as well.
Focus on the value you create for the customer and the benefits you are offering.
Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products.
When would you buy a product?
When it provides a solution to an existing or future problem. When you trust the brand and you connect (emotionally and rationally) with the message/signal the advertiser is trying to convey to you.
Well, then you have your question answered.
So, convey to the audience that your product/service will provide them with a solution and add value to their life.
Share testimonials and case studies to build trust. Create an email with inspiring content and visually strong images (a picture is worth a thousand words) that emotionally and rationally connect with the customer.
Content that offers value to the customers, for example, a discount or sale would elicit an instant response. But, emails are not just meant to inform customers about offers and discounts.
There is a journey that each brand has to travel vis-a-vis each customer to drive him/her to reach to the end of the sales funnel and ultimately make a purchase.
Through emails, you connect with the audience, build interest in your brand, build trust and then get down to talking about the sale. When you directly talk about the sale, it might generate a positive response once or twice but, to convert that customer into a loyal one, you need to go through this journey.
Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant.
There are various ways in which you can grow your own opt-in email list. You have to ask for email ids from customers when they visit your website and in return provide them with some deliverable like e-book, whitepaper, etc.
A pop-up window asking them to share their email ids should help build a list of subscribers. You can have a sidebar that will ask your blog visitors to sign in and share their email ids. Ask for their permission to send emails and promotional items.
Subject lines should be striking so much so to generate a response of opening the email. It’s the first thing that your subscribers notice. It’s your gateway to further communication.
So, make it personalised, short and have a message that matters to the audience. You have only 3-4 seconds to create an impact and let anyone decide to open an email.
You can ask questions or create urgency by stating a deadline.
Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency.
When you send offer emails you can send two emails and then send the third one as a final reminder. But, sending more than three emails just to mention the offer creates a nuisance ultimately losing a subscriber as he/she might mark you as spam. Here, in desperation to get a sale, you’ve lost an opportunity.
Email frequency varies from industry to industry and you need to keep testing in order to know what works best for your brand.
Email open rate is the percentage of people who opened your email. If someone doesn’t open your email, there are zero chances of engaging with your content and brand.
On an average, 10-15 percent of email open rates work well for the sender. But, it all depends on your industry and your target audience.
It’s true that open rate alone isn’t indicative of the success of your email marketing campaign. Its what people do after opening your email is what really matters.
Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colours, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colours.
Don’t forget to make your email template responsive, so that it looks good across all devices.
All in all, designing an attractive email includes minute details and an eye for creativity. It also depends on the type of content and the message you are conveying.
Curious to know how your email campaign performed? Track these few things :
Click through rate:
Click through rate is the percentage of recipients who clicked on the links in your email. The total number of clicks divided by the number of emails sent, multiplied by 100. This gives you an understanding of how your email campaign performed.
This reflect that percentage of people who opened your email, read it and responded as per the desired action. You can calculate it as follows:
The number of recipients who completed the required action/ total number of emails delivered multiplied by 100.
When we see “your email has bounced”, it means that your email never actually got to your intended recipient.
Divide the total number of bounced emails by the number of emails sent, and multiply it with hundred. This is your bounce rate.
There are various ways in which you can manage bounces so that your email gets the desired response.
If the email subject line is irrelevant to the customers, they will ignore it a couple of times. But, if this keeps repeating they get bugged and unsubscribe from your emails.
So, send relevant emails that benefit the customer. Don’t send emails that focus only on sales, offers, and discounts frequently. Send information about your company and offerings so as to connect with the customers. You can also inform them about the recent trends in your industry.
The basic role of an email is to first connect with the customers, leverage this tool to the maximum.
We know you still have some more questions and are eager to ask them. Connect with our team and have them answered.
You can also keep reading our blog to know more about email marketing.