Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Your branding is also the first thing that your customers will experience and it will enable them to form an opinion on what you’re about. For example, it provides a visual clue about the products or services you offer, your intended audience and your core values. What most don’t realise, is that even colours within branding portrays certain emotional connotations. For example, Yellow colours signify emotional connections with Warmth, Optimism and Clarity.
So, it’s important that you work with a brand expert to not only design you the right logo, but the right colours to fit within your businesses marketplace.