Sky AdSmart

Sky TV Advertisement

Advertise BIG To Boost Awareness

How AdSmart Works

For years, many businesses have thought that TV advertising has been out of their reach due to its mass appeal and associated costs. AdSmart is turning that thinking on its head – making TV relevant and affordable for businesses across the UK.

 

But why use TV to help your business? 

 

Because TV is the most effective form of advertising there is…

Sky AdSmart TV Advertisement - KW Creative Advertising Agency
Create TV
Adverts

I always create with an end-goal and content placement in mind!

I Turn Ideas
Into Reality

I work with you to make your advertising dreams into revenue reality!

So, Why TV?

Is AdSmart right for you?

If you answer yes to ANY of the points below then AdSmart could be right for you…

Making Every Penny Count

The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.

You will only be charged if 75% or more of your advert is viewed.

Why Sky AdSmart TV Advertisement Is Good For You
Why Sky AdSmart TV Advertisement Is Good For You
Why Sky AdSmart TV Advertisement Is Good For You
Why Sky AdSmart TV Advertisement Is Good For You
Why Sky AdSmart TV Advertisement Is Good For You
Why Sky AdSmart TV Advertisement Is Good For You

AdSmart Audience Selection

Audience Targeting - Sky Adsmart Advertising By KW Creative - Kent Wynne Advertising.jpg

AdSmart allows you to pick and choose from a range of household attributes. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad. See a selection below:

Location Based Targeting

Many businesses currently using AdSmart choose to utilise one of our many location based targeting options.

Attribute Based Targeting

And you can choose from our wide range of fixed segments.

 

In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data

Sky AdSmart Moorside Testimonial

Client Challenge
Client Challenge Moorhouse worked with AdSmart to review and define a new operating model to enable the leadership team to put actions in play to deliver a ‘fit for purpose’ service for a new customer in just 3 months.
What Was Delivered
Our focus was on proposing a ‘best of both worlds’ hybrid approach across the business and IT. This meant that Sky Media retained ownership of the product and the customer relationship, as well as ensuring business issues get immediate focus, whilst positioning technical service performance within technology, taking full advantage of their knowledge of bespoke advertising systems
What Happened From The Results
Our approach enabled Sky UK to gain rapid Senior Management Team support of a hybrid approach that brings together 12+ departments and 5 Directorates. The roadmap also enabled Sky UK to realise the benefits of a scaleable and best practice ITIL-aligned AdSmart op model, enabling it to achieve revenue targets of £200m by 2023.
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I know What You're Thinking...

"TV Advertising Is Too Expensive"

Well,  take a look below at the previous people who have tested that ‘it’s too expensive’ excuse and broke through the barrier. And, whom all did very successful TV campaigns to BOOST their businesses for all under £1,000.

 

Yes. I did say Only £1000!

Adverts Produced Under £1K

AdSmart FAQ'S

Some answers to the most frequently asked questions about AdSmart. 

If you can’t find what you’re looking for please drop me a line.

Airing The Ad

Customers won’t be able to tell any difference except the ads they see may be more relevant.

You will only be able to see your advert if your household falls into the segment you have selected for the campaign.

Sky will provide you with comprehensive campaign level reporting of your impressions.

AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.

 

AdSmart also takes into account normal clash rules.

Your ad should be standard lengths – 10, 20,30, 40 or 60 seconds.

If a customer is watching recorded content and views the ads at normal viewing speed then a AdSmart can play out.

The AdSmart ad chosen will be from the selection of ads stored on the box at the time of viewing so old recordings will have current ads.

Data Questions

Yes! We offer advertisers the opportunity to use their own customer data to create custom segments, particularly if they hold data at the household level.

AdSmart is an audience based platform thus the ad will only be served when your audience is watching, no matter which channel or programme they are viewing. This means that you don’t need to select a channel or programme.

To ensure the data is robust we have engaged RSMB to perform an independent audit of the measurement methodology. RSMB are the market leaders in television audience measurement design, operation and quality control. They are responsible for auditing BARB, the organisation that measures linear TV viewing in the UK. Find out more about RSMB here.

Buying AdSmart

AdSmart is traded on a cost per impression (CPM) basis.

Once an ad has been seen for 75% or more, at normal viewing speed, this is an impression.

We only charge advertisers when 75% or more of the ad is shown at normal viewing speed.

The cost of a AdSmart campaign depends on the attribute chosen. The minimum spend for a campaign is £3000.

Extra Help

You are not alone, AdSmart now allows advertisers of all shapes and sizes to access the power of TV, so it is no wonder that most of our customers are new to TV.

We are very happy to help and give advice so please feel free to speak to us or if you feel you need more independent assistance the Thinkbox website (www.thinkbox.tv) would be a good place to get more info. Thinkbox are the marketing body for all commercial TV in the UK.

 

Alternatively you can contact Clearcast who check all broadcast ads against the UK Code of Broadcast Advertising. They have a dedicated team of people to help potential AdSmart advertisers get on TV for the first time. (www.clearcast.co.uk)

Watching Sky TV - Sky Adsmart Advertising By KW Creative - Kent Wynne Advertising

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