I’m going to be REAL with you all for a moment.

It’s been a bit of a tough year for many of us. Hasn’t it? Especially for all of the marketers or the business owners out there trying to make ends meet.

However, I like to believe that in tough times there are many opportunities to become a memorable brand, front-of-mind individual, or business, that consumers remember because of one incredibly simple yet effective tactic.

That’s what I’m going to be breaking down in today’s newsletter.

Here’s a fact for you. “It’s becoming increasingly difficult for you to stand out on social media”.

With so much content competing for consumers’ attention, and the market place saturated with content. How can you ensure that you stay front of mind and memorable?

The answer lies in the power of making your audience smile and laugh. Yup, really that easy, I mean, think about when you consume or follow content, what do you follow the most? Memes and entertainment, right?!

By creating content that elicits a positive emotional response, you can create a memorable experience that keeps you top of their mind.

Here are a few ways that tapping into your consumers’ emotional response can be a game-changer:

Emotional connection: When your content makes consumers smile, it builds an emotional connection that can help build brand loyalty and increase the likelihood of repeat business.

Increased engagement: By creating smile-inducing content that is more likely to get noticed, you can skyrocket your engagement and retention rates, which helps to boost your visibility and reach.

Improved brand perception: When you’re associated with positive emotions like joy and happiness, it can improve the way consumers perceive your brand.

Memorability: Consumers remember content that evokes a positive reaction as it tends to stick in their minds for longer. Smiles are infectious by nature… Remember that hilarious video your mate sent you? Exactly!

That all sounds great, right?

Truthfully, it’s tough to make smile-inducing content that brings a cheesy grin to your viewers’ faces. Or is it?

Here are a few examples of videos you could create for a bit of inspiration:

1) A fun walkthrough of your office or workplace.

2) A lie detector test with staff or your clients, and their boss.

3) Turning up to work late, and the ALL the excuses people say (funny ones of course – let’s not get weird here).

4) A yearly rundown of what happened in 2023 for you.

All of these videos include an element of humour and entertainment value, and this evokes a positive reaction, leading to a cheeky lil smile!

If you’re feeling lost on where to even begin, let alone start filming a video that aims to make your audience laugh out loud, here are a few helpful pointers from my learnings over the last five years:

Know your audience: Understand what makes your audience tick and what they find funny or heartwarming. This can help be your key to tailor your content to their interests and preferences.

Have a bold approach: Do you really think the idea a lie detector could be a hard pitch to close? You’d be probably be right! But these types of videos I’ve seen others do, they reached over 100,000 people across multiple platforms because it was unique and entertaining to watch. Shows being bold has some ROI.

Keep it authentic: Consumers can sniff out inauthentic content from a mile away. Make sure your content is genuine and aligns with your brand’s values and personality.

Making your audience smile can be a powerful way to differentiate your brand and stay front of mind.

It might just be the key to unlocking your social success.

Q&A

• So are you ready to go ahead and put a smile on your customers’ faces?
• Do you have any pain points I can help you with smoothing out to help create those smiles?
• What do you think you could utilise the social smile key for and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {60 MINUTE} Business Power Hour with me, and unlock the secrets to making your social media videos stand out online as I tweak your approach, and analyse how to improve your current videos.
2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.