CarGuru's UK SEM Campaign.
Working with Sascron and CarGuru's on their SEM (search engine marketing) to help produce high-quality warm leads, and helping Sascron to be found through SEM (Google AD's). The campaign was so successful I was personally asked by CarGuru's to do a video testimonial that would be used nationally as a case study.
What I Did.
I worked with Sascron for around 6 months, helping digitalise their business and bring their car dealership into the digital and visual world. I also helped launch the new CarGuru's SEM campaign which basically uses paid search (bidding on specific keywords through Google Ads) to connect more people to Sascron.
Solving Paid Search For Your Dealership.
Connecting with online shoppers isn’t always easy, but digital marketing tactics like paid search make it possible and are extremely effective. So I pitched using CarGuru's SEM, Sascron went ahead and never looked back. Huge results speak for themselves.
Together with Sascron one of the first few SEM campaigns was launched and tested. We had proven together after a mere few months, that CarGuru's combination of technology and audience data lead to better-paid search performance for the Sascron dealerships. By decreasing cost per VDP, decreasing bounce rate, and increasing time on site – Sascron dealerships were seeing an increase in quality traffic and leads.
Over the next few months, the CarGurus listing product and the CarGurus SEM product become Sascron's number one source of leads and driving sales. Which allowed Sascron to reduce their budget spend on Autotrader (anyone in the motor trade knows they are ridiculously expensive), and use this budget more effectively elsewhere in digital or visual marketing.
"Marketing Without Data, It's Like Driving With Your Eyes Closed" - Kent Wynne
CarGurus algorithm knows what shoppers are searching for when looking for a vehicle, we used data and insights to make powerful decisions that helped push the business forward.
See how I completely transformed & digitalised Sascron Car Supermarket's business.
Visit Sascron: https://www.sascron.co.uk
All Photography & Video By KW Studio. ©️
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